While most of us agree that what happens in incognito tabs should never be spoken of again, there are some interesting statistics about the adult content we choose to watch when the lights go down. From trending search terms to patterns in when people were choosing to spend some alone time, it’s fascinating to see people’s behaviours displayed in terms of online activity.

Mouth-watering MILFs

According to Pornhubs 2023 Year In Review, we are craving a little bit of Stacey’s Mom, with MILF and Mature categories jumping into popularity. Globally, “MILF” held second place, ahead of “lesbian” but behind “hentai.” Other honourable mentions for having aged like fine wine include DILF, GILF and Daddy.

Big & Beautiful

Bigger may not be better but it was certainly more popular last year! Not only were terms like “big” and “huge” searched for more frequently, but the categories “Big Ass” and “Big Dick” saw an average watch time of more than 14 mins each, which is four minutes longer than the average amount of time spent on the site!

iHot

The single greatest increase was “android” and usually coupled with “cosplay,” “robot” and “roleplay.” It saw a 1689% increase in search frequency which was just above the 1541% increase for “NPC.”

International Intimacy

On a global level, America is the leading consumer of adult content online with Australia coming in 13th. The average time spent on the site grew to 10 minutes and 9 seconds. Australia, however, comes in below that average at 9 minutes and 31 seconds. Surprisingly, the day of the week that saw the most action was Monday, and the least was Saturday. Not only were women spending an average of 9 seconds longer online, but 1% more of the total viewers this year were women, making up 36% of all visitors. Australian men still hold the majority share; of total Aussie viewers, 31% were female and 69% male (nice).

Lots of things contribute to trends in adult content consumption and it’s interesting to think about how they vary between countries. Bedroom preferences are something uniquely personal but it’s also a universal part of sexuality. Even though we keep our online activity private, we have a lot more in common than we realise!

Alongside printed material, X-rated video production echoed the social changes in the 20th and 21st centuries. Before the convenience of smartphones and on-demand streaming services, erotic recordings were subject to content and distribution regulations and depended on having access to the right playback equipment. For many teenagers in the ‘80s and ‘90s, this meant creeping downstairs to use the VHS after curfew.

Lights

When the lights went down, the restrictions on TV content slackened. This presented the opportunity to run ads such as the infamous ‘Gone Wild’ commercials that encouraged viewers to pay for the full video or purchase a subscription. Despite being aimed at an adult-only audience, there were still considerable regulations about what was allowed to be aired.

Camera

As technologies like handheld video recorders enabled filmmakers to record content more easily, videos of erotic material grew in popularity. VHS was available to the average consumer and the convenience of enjoying adult entertainment from home meant producers could portray more explicit scenes than a film aimed at a general audience. Despite this, regulations imposed censorship requirements and limited distribution channels. 

Action

The technological progress of the 1980s and ‘90s contributed to the booming popularity of erotic videos. VHS and camera technology were improving rapidly and the diversity of films available grew exponentially. Video rental stores, which are now a rarity in their own right, often dedicated a shelf to the XXX films. Exclusive adult-video-only rental stores opened as well to provide access to the huge variety of videos available. As the ‘90s rolled around, DVDs became the most popular platform for erotic material, offering better video quality and interactive menus to navigate through assorted media. Cable and satellite TV eventually relaxed their content restrictions and enabled pay-per-view adult films. The production and consumption of pornographic material became part of pop culture and erotic content brands became household names.

While still-image pornography remained popular, the rise of adult entertainment in the film industry was revolutionary. To go from taboo, printed images to on-demand TV meant a cultural acceptance of pornography in mainstream media. Even though DVDs are now considered outdated, X-rated content is frequently on the cutting edge of technological advances. This is true today, as artificial intelligence is being utilised in several fields including the production and distribution of adult entertainment.